This article was published on July 5 and updated on July 8.

Despite its relatively short life span (seventeen years to be exact), VEJA has managed to position itself as a leader in the realm of sustainable footwear.

A mission of the brand long before it became an overused buzzword flung around the industry without substance, sustainability has always been at the top of VEJA’s agenda.

Although it was founded in Paris by duo Sébastien Kopp and François-Ghislain Morillion, VEJA’s first real city of acceptance, and the first to really back its sustainability-driven outlook: Berlin.

Seventeen years on, VEJA is looking to repay the German appreciation by opening a new store in the central and historic district of Mitte on July 7, which will be found down Alte Schönhauser Street, one of the most iconic streets of the capital.

“A lot of people told us: “you should not open in Berlin, it is difficult there.” But we didn’t care, we always launch projects in the places we love the most,” explained Kopp on why the store came about.

“Berlin is a balance between coolness and the weight of history, between modernity and the underground artistic scene. This city reminds us of São Paulo, with a brutalist post-soviet architecture. Every time we come here, we feel at home.”

The store itself has been designed by Berliner architects Gonzalez Haase, who opted to use raw materials. In-keeping with both VEJA’s sustainable ethos and Berlin’s brutalist minimalism, the store boasts sneaker racks made from soil and concrete, and power via Bürgerwerke, a supplier of renewable electricity.

VEJA is also extending its cobbling project through its new Berlin store, which will house an in-store cobbling team which is on hand to repair and clean both sneakers and shoes – although VEJA’s pen-covered Marni sneakers from earlier this year are probably too far gone.

VEJA, Alte Schönhauser Str. 4210119 Berlin, Germany.

What To Read Next

  • Image on Highsnobiety

    Oakley Has Your Summer Shades Shorted

  • Image on Highsnobiety

    Robert Pattinson Has Re-Ignited The Inseam Debate

  • Image on Highsnobiety

    Hey Dad, Can I Borrow Your Jorts This Summer?

  • Image on Highsnobiety


  • specialist sportswear

    10 Pieces of Specialist Sportswear to Wear Casually

  • Image on Highsnobiety

    Now Playing: Donald Glover’s New Balance RC30

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.